Case Study: McDonalds
Product: McDonalds was doing the most significant product launch in their history to the southern California area, the new Angus Burger.
Problem: They decided 10 days before the launch to also take the campaign online. They needed a flash interactive website built and a solid online marketing campaign.
Objective: To build an interactive flash website with the ability to download a coupon for visitors. As well, provide a strong online marketing campaign to support all of the offline media.
Strategy: eVisibility used it best team to create, with the
McDonalds Advertising firm, a website that would support the message that was
being created offline. In addition
to this, eVisibility built a keyword list of over 3,000 terms that people would
use to search about this new Angus Burger. AngusThirdPounders.com would be seen
on all search engines for all possible keyword combinations.
Results: eVisibility completed its timeline of a fully interactive flash website in 9 days. The first 2 months of the online campaign yielded 119,000 visitors downloading 63,000 coupons.
