Case Study: LEI Financial
Product: LEI financial is a nationwide financial services company specializing in niche-mortgage products.
Problem: Although very successful online, LEI financial had a cost per lead for online leads nearing $350 which was about 9x greater than what was profitable for the company.
Objective: To develop niche landing sites online that gear toward a specific loan product or visitor demographic with the overall goal of bringing the cost per lead down to $55.
Strategy: For the paid search campaign, to find niches and demographics that main competitors where not looking at. Specifically a combination of geo-targeted campaigns running toward niche loan products for that client. For the Organic campaign, to increase their nationwide exposure and acquire more free traffic.
Results: Over a period of 3 months, eVisibility got the cost per lead down for the paid search campaign to under $50, without losing any quality in conversion on leads. eVisibility was able to get top national Organic Search rankings, including: #8 for the word mortgage on MSN; #5 for California Mortgage Brokers in Google.
