Pay Per Click Search Engine Marketing
With Pay Per Click fees on the rise and rampant click fraud
in the industry, manually managing a pay-per-click campaign
is not a safe or secure option. eVisibility has been in
the business of Pay Per Click Management since 1998.
Our robust software manages 100 percent of the bidding
process and, unlike much of our competitor’s software,
also manages your existing account, so you still have
overriding control of your campaign.
Our bid management Software Includes the Following
Features:
Superior Efficiency and Flexibility
eVisibility Sponsored Search saves time and reduces complexity,
putting more control and better results at your fingertips.
Multiple options for viewing and managing keywords, bids
and reports give you more flexibility to work the way
you want.
Better Decisions
We make more intelligent decisions by getting faster,
more dependable data directly from the search engines.
We are a Pay Per Click Company that utilizes a sophisticated
bid engine that automatically optimizes based on your
specified business goals.
Outstanding Scalability
If you are looking for a Pay Per Click Company with scalability,
you can count on eVisibility Sponsored Search to handle
large, complex campaigns across multiple search engines.
Our system already runs millions of keywords for hundreds
of clients looking for quality Pay Per Click Advertising
worldwide.
Detect Fraud
Because of our direct feed API into Google, Yahoo, and
MSN we are able to detect and shut down click fraud when
it happens. With click fraud estimated at 30 percent of
clicks, this service alone will most likely make the cost
of your campaign free if you are currently being affected
by click fraud. If your Pay Per Click Advertising market
is competitive, chances are you have been a victim of
this and don’t even know it.
More Precise Measurement
eVisibility as a Pay Per Click Firm, has the highest level
of integration with major search engines, so you get extremely
accurate results directly through custom data feeds within
a day. Additionally, you receive reliable ROI numbers
because our use of conversion tracking tags prevents the
double-counting of conversions among search, display,
rich media, organic listings and sponsorships.
1. Conversion Tracking with
Less Effort
eVisibility’s Pay Per Click Services use conversion
data to more accurately control CPA (cost per acquisition)
as well as allows you to more effectively manage keywords
that are converting in your market.
2. Consolidated Campaign Reporting
A single report from eVisibility reporting center includes
paid search, display, rich
media and sponsorship campaigns, so you can compare and
optimize your
entire online media mix as well as track organic and Pay
Per Click efforts together if you would like to get that
granular.
3. More Manageable Ad Operations
With eVisibility’s Pay Per Click Services, you can
streamline ad management by
controlling your entire online campaign through our top
of the line management
platform. You also have the benefit of combing the efforts
of your Pay Per Click campaign together with you organic
efforts.
Centralized Workflow
eVisibility Pay Per Click Management brings every aspect
of your search campaign, from creative development to
keyword and bid management to reporting, under one roof.
You can manage, optimize and track campaigns, all from
the eVisibility Pay Per Click Management dashboard.
1. Cross-Engine Visibility
You can manage keywords, bids and landing page URLs across
top search
engines, including Google, Yahoo!, MSN and many others,
all from one place. Even if we do not have an API relationship
with any media platform we can manage and track all incoming
website referrals and search engine traffic as well as
select partners that you would like to have blocked or
left out of your reporting if you so desire.
2. Automatic Time Savings
eVisibility Sponsored Search takes away the tedium of
manual keyword
submission removes guesswork from bidding and compiles
multiple engine
data for easy comparisons. We can implement bidding rules
and RIO goals as well as position bidding through our
automated system and we will verify that your campaign
is moving toward achieving these goals. We can automatically
edit your account many times in a single day to ensure
progress.
Keyword Management
As a Pay Per Click Company, eVisibility Sponsored Search
takes the drudgery out of uploading, managing and
measuring keywords, giving you more time to focus on the
things that matter.
1. Multiple Engines in One Click
eVisibility Pay Per Click Management offers an exclusive
format to upload and update
thousands upon thousands of keywords automatically across
multiple search
engines simultaneously.
2. Automated Tracking Link Generation
eVisibility is a Pay Per Click Company that simplifies
the process of creating and updating
tracking links for daily tracking and reporting.
3. Effortless Organization and Management
eVisibility Pay Per Click Services allow you to group
and manage campaigns
easily and to measure keyword performance by search engine,
campaign,
category or status.
4. Quick Changes
eVisibility Pay Per Click Services allow you to change,
pause and resume
keywords individually and in bulk.
Smarter Bids
the sophisticated eVisibility Sponsored Search bid management
system takes the guesswork out of auction-style keyword
bidding, so you can spend your time and money more wisely.
1. Stick to Your Budget
Stay within a set monthly budget or allow for more flexibility
with Pay Per Click Advertising and you'll know ahead of
time when you're reaching your spending
limit.
2. Group and Position-Based Bidding
Set rules across more than 100,000 keyword groups to help
ensure that you’re listing
lands in the best position within keyword bid caps.
3. Get Maximum ROI
Set cost-per-action or revenue-share-based goals to optimize
bids
automatically for maximum ROI. These can be based off
of your conversion data, pre determined navigation way
points as well as lead generation actions.
4. Pinpoint Click Costs
Get accurate click costs, not guesstimates, so you can
make more educated
decisions and get a handle on your true search spending.
We can automate the process of purging lesser performing
keywords and re-allocating the available budgets to keywords
that have proven to be better investments, and much more.
5. Mix and Match Strategies
Set budget parameters for keyword groups and customize
by assigning two-
bid rules to boost ROI. With our system we have the ability
to many different strategies to many different goal types.
6. Click Volume at Your Pace
Drive the right volume of clicks by setting monthly minimums
and choosing
varying click volume rates.
Flexibility Through Reporting
Overview Data Reports offer a broader view of search performance
and a wide-angle shot of your entire search campaign.
1. Monitor Engine Performance for ROI
Through ROI reports, you'll see which engines drive the
most action, and you'll
track media costs by viewing search engine performance
individually, in
aggregate, by keyword, group or date and more...
2. Make Sense of Dollars Spent
Know your daily, monthly and annual spends by tracking
Pay Per Click and
other performance data in Revenue Data Reports.
3. Maintain Your Budget
With Budget Reports, you'll keep your search costs within
budget by measuring
spends for each search engine.
4. Make Words Work Better
You'll learn which keywords and categories perform best
by running Keyword
and Keyword Type Reports.
Knowledge
Dynamic Bid Reports help you to understand campaign intricacies
by reporting against keyword categories, bid strategies,
products, media spends and budget.
1. Drill Down for More
Report with more accuracy through more detail. As a client
of ours you will have the ability to create your own reports
based on many different data sets and variables allowing
you to drill down into deeper results and information.
2. Get the Bigger Picture
Search results can be queried alongside your other online
campaign results in
our reporting center for a better understanding of the
overall campaign effectiveness.
Built For Scale
with eVisibility’s powerful infrastructure that
advertisers have come to rely on, eVisibility is a Pay
Per Click Firm more durable scalability than any other
solution on the market.
1. Built for Any Size Campaign
Tracking and handling large campaigns is our forte. Whether
you are doing a million-plus keyword campaign or focusing
on a small geographic area, you can count on eVisibility's
Sponsored
Search capacity to handle your campaigns. No matter how
large they get we can handle it.
2. Unlimited Staying Power
if required, every hour, eVisibility is a Pay Per Click
Firm that can book up to 20,000 keywords with
multiple search engines. It currently supports over five
million keywords
generating more than 26 million clicks per month. It can
stand up to your
growing campaign demands.
Pricing
We offer two types of pricing for our management software:
1. 15% of your monthly budget. This
is half of the industry average.
2. Flat monthly fee (based on the size of your campaign).
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