This week’s theme is: Long Tail

With Google’s new release, a battle over long tail search is revitalized.  Will opportunity be shifted to the niche sites serving small audiences without much obstacle or will this tail-tale lead to major shifts in SEO strategy from the behemoth portals?

This is what we found this week in the world of digital marketing:

Google Experts Answer your SEO Questions

Sitewide, Reciprocal, and Directory Links

Epic new Nike World Cup ad

Incredibly innovative PPC strategy

Google’s 7 ways to improve calls to action

Google Android to Apple: ‘Suck it, Jerks’

Google’s May Day Update & What It Means for You