The People to Avoid Following on Twitter

A few months ago, I attended a release party for a new Craigslist competitor.  Of course, anytime someone claims to be the ‘new’ anything (usually it’s Facebook) I immediately raise a red flag or two.  Pageantry and gagging jargon were bountiful; several clichés were thrown, tossed about so flippantly that the English language was reduced to nothing more than the replay from a voice recorder hidden in David Ogilvy’s codpiece.

The crowd was comprised of local tech bloggers, journalists, connoisseurs, and wannabes; the vast majority of whom ended up becoming a critical force in driving the presentation.  The site performed poorly in a live demo; the presenters were ill prepared to discuss the future of their business, and worse, the snacks weren’t brought around the crowd at a brisk enough pace.

The presenter and CEO of the site unraveled and began to disclose much more than his release detail.  It was his core marketing understanding and belief.  At least 4 straight questions were answered by a resounding “Because we think that Seth Godin would do the same.”

At the fourth such response, one of my cohorts leaned over to me and said: “This company is running face first into a brick wall with both hands behind its back.”

For starters, if your business model is to hang on every word of a single Marketing Philosopher - no matter how talented or successful he or she may be - you are doomed.   The body of knowledge in marketing, and particularly internet marketing, is simply too broad in discipline and knowledge for a single person, no matter their amount of appearances as a talking head, or published books, to be a sole provider of theory.

Marketing and the Internet is bigger than the brain power of one person.

If you use Twitter as your source of Marketing study then I strongly recommend you expand your followership to 100 or more people of various disciplines (SEO, Print, TV, PPC, etc.), with varied follower counts, levels of notoriety, and published works.

The power of group-sourced intelligence on Twitter will act as a balance board for your personal development.  Your followed list should not look like an Ode to Gode; rather, it should resemble a technicolor Lego boogie board.

Below is a list of people noobs should avoid as a sole marketing resource.  Though all brilliant in their own right, they are mere micro chasms of the entire scope of the worlds digital marketing brain trust and will give you an awkward slant on life if read out of context (140 characters  at a time).  Building your business around persona twitter timelines would be like trying to jump the Grand Canyon with a rocket strapped to your back.

cb
1.@Chrisbrogan

bs2.@briansolis

danny_sq_bigger3.@dannysullivan

rand-profile-2009_bigger4.@randfish

sethg5.@thisissethsblog

lisa-b6.@lisabarone

jhuba7.@jackiehuba

dz8.@danzarella

ak9.@avinashkaushik

cliqology10.@cliqology

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3:13 pm Business X-Factors, Media, Social Media

10 Responses

  1. Chris Brogan... Says:

    I’m #1! I’m #1! Don’t follow me! Wooooo!!!

    Pretty smart post, actually. I’m glad you put it out there, and you’re totally right. We’re getting lazy. Keep us in line. : )

  2. Lynette Cornell Says:

    I don’t need to follow them. Half of my Twitter feed, somedays, is just RTs of these folks by many of the wannabe “social media gurus/rockstars/ninjas/otherstupidtermforamarketingagent” and it’s like “Get your own ideas and give them a test drive!”

  3. Rebecca Caroe Says:

    Thanks for this post - I hate seeing hard working people fail for the lack of some simple common sense.

    The negative publicity gained by presenting to a mildly hostile audience will probably have killed off their little start-up. Which is a shame.

    Plus I love your phrase “micro chasms” because it sounds so much better than microcosms!
    Rebecca

  4. Daniel Redman Says:

    Thanks, Chris.

    I almost feel like you need to qualify out of ‘noob’ before you are granted access to the higher levels of thought leadership. I suppose it’s the old adage that a little knowledge is a dangerous thing.

  5. Alp Beck Says:

    Fantastic & insightful. Great to see someone tossing that bucket of cold water on the overheated Marketing Gurus. While I get much from a few, I get more from Many.

    Thanks!

  6. Shawn Christenson Says:

    I didn’t see anywhere that she said you were getting lazy. She said not to follow you. Which is great advice. I’ve un-followed all these people.

    And yeah - I want to say to people that respond to me with ‘it worked okay for Steve Jobs’ “YOU ARE NOT STEVE JOBS. YOU NEVER WILL BE. EVER. Be You. But a better you than you think you can be.”

  7. @TheGirlPie Says:

    The post is plenty swell without the list — (while the list, links and headline is a keen example of a 3 kinds of hooks.)

    Most may not notice that the Writer (I see no attribution/byline here) states that the list is “a list of people noobs should avoid as a SOLE marketing resource…” — just as we should avoid a diet of any one food to the exclusion of well-rounded nutrition.

    Not unfollowing anyone, and this list introd’ed me to some new faces, which is a swell bonus. Good ideas here — thanks, nifty no-byline-Writer —

    ~GirlPie

  8. Scott Hoffman Says:

    W00T, W00t, I have stopped following myself! @cliqology

  9. Dan Redman Says:

    ~GirlPie

    Thanks for the compliments. Your diet analogy is a good one.

    Sorry about the hidden byline (It’s actually at the end of the post: written by me :)). I suppose I should also take a run at threading these comments. That’s another story all together.

  10. lakkineni Says:

    Ha..ha,

    I follow most of them on this list! I got them in my online marketing list.
    I totally understand the concept of diversifying mentors. Twitter lists are handy!
    @lakkineni

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