The Apple Product Release Cruel Game
Every good cult product or brand goes wrong at some point and loses its underground appeal.
Hammer pants were cool for a minute
Start crying now Apple D-bags.
More than ever am I hearing people unravel the self-deprecating Apple product releases.
I get it, Mr. Jobs, every new iPhone release is the most important to date. Every single new feature is the culmination of 400 years of scientific breakthroughs and technology handed down by aliens.
With a straight face there aren’t many people that won’t sing the praises of the Apple products themselves, which is either a testament to the functionality or the amazing snow job in release.
Most people complain that products take way too long to be released, but not with Apple.
“Steve Jobs and Apple (has) been working on creating a tablet device that doesn’t suck. Steve is a very long range thinker.”
It’s amazing; as if Steve Jobs has become some sort of supernatural being that speaks directly to techno-Gods.
Steve Jobs as Techno-Poseidon
The Apple product release strategy is a ploy to spellbind consumers, and one that has worked magically. However their will come a point when even the stupidest, most uninformed consumer won’t be influenced by this.
Here is my understanding of the current product release timeline:
Apple Product Release Strategy
‘No matter what type of new product Apple unveils at its much-anticipated press event later this week, Xavier Yaffar says he will buy it. Whatever the cost. “I don’t even have to look at it,” the 48-year-old said.’ CNN -‘Cult’ of Apple hangs on Wednesday announcement
No matter how dumb you become, everyone has a tipping point of brain-matter that finally pushes them into the Matrix. ‘Apple is only doing and saying these things to get me to buy more stuff’ and not giving me an overwhelmingly great reason to do so other than to stay a part of the obnoxious cult of sycophants. This isn’t marketing anymore; it’s some sort of cruel game.
Pull it together folks, only buy a new gadget if it fits within your budget and has all of the great features that you want and need.
January 27th, 2010 at 10:58 am
Mr. Redman,
What is this? Dan Redman’s financial advice hot line?
Whether or not you hate Apple’s product roll out strategy, it works. It’s as simple as that.
Just go to search.twitter.com right now:
Trending topics: iPad , Apple , #nowplaying , ISlate , #AppleLive , Haiti , iPhone , iTablet , Tablet , #twit.
One of people’s biggest mistakes is to be content prior to investigating. Try it, then talk about it.
January 27th, 2010 at 11:33 am
Dan,
You are simply “hating” right now and that is ok, but the facts are the facts. Apple has been producing some of the best products on the market for years now. Not only have they created good products but they have also mastered what every marketer/business owner would like to duplicate and that is creating enormous demand prior to the product even being launched, let alone huge demand post-launch.
You need to stop hating the same game you are trying to master. In fact, your opinion has lead you to buy a sub-par product, just because you are anti-apple. Which is very ironic, based on your last statement:
“Pull it together folks, only buy a new gadget if it fits within your budget and has all of the great features that you want and need.”
Was your choice based on your budget or was it because you don’t like “Apple”?
If it was because of your budget, then I applaud you for having the willpower to settle for a lessor product.
Kudos to you.
p.s.
Can you be my financial adviser?
January 27th, 2010 at 11:39 am
I buy Apple products because they are better. Flat-out better. I’ve worked for years in the Microsoft bubble, and it’s a dramatically efficient and visually attractive experience working on a Mac which works best for me since I’m an an artist/designer. If you want to munch some code, play online video games, or geek-out with some other nerdy activity, do it on a PC. If you want a fast machine that does everything it claims to do and doesn’t get effed-up within a year or two, buy a Mac. I could repeatedly put all my money on a bet that someone with a PC has a major problem with something within a year and I’d be a rich man - and I have hardly any money to bet with. Also, do I love my iPhone? Yes. Does it work efficiently? Yes, if it weren’t for AT&T. This, in my opinion, is Apple’s biggest flaw, and another testament to why PCs have so many problems: It’s the other companies making substandard and faulty peripherals or providing terrible services.
January 27th, 2010 at 11:49 am
I am a shiny red banana.
January 27th, 2010 at 12:27 pm
Ric,
I owned an iMac about 6 years ago. It sucked.
Thanks
Mike, I own a Blackberry Tour that had a minor functional flaw the first day I got it. When I purchased it, I did so because it had all of the features I was looking for in a smartphone and it had a great price point. That’s why I buy and I stand by my decision. Apple’s release strategy is the greatest snow job in marketing since the Cigarette ads of the 60’s. Does it sell millions upon millions of products? Of course, because it’s backbone is previous innovation (just like the adding a filter for less tar). The iPad is an oversized iPhone, let’s be honest. There’s nothing extraordinarily special about it. Yet, Apple has created such a brand euphoria that people will be conned into really misguided purchases. Most Apple products now are the same guts thrown into a different box. At some point people are going to realize that and decide ‘I probably don’t need and iPod, iPhone, iPad, and an iMac, because they all do the exact same thing.’
Apples approach is very all-or-nothing hinged on the product performance. If at any point a sub-par product arrives after massive hooplah is stirred by their cult loyalists, expect major fallout. That’s the bottom line.
January 27th, 2010 at 12:39 pm
Wow, you’re opening yourself up to the attack of the fanwank brigade.
There has been some hoopla around subpar issues, but the loud loyalist community manage to drown it out. Some of the issues aren’t all attributable to Apple tech as opposed to partnerships (iPhones in NYC come to mind).
First generation Apple anything tends to be flukey. They need the fanwanks to get them the buzz to get to gen 2+, which is generally more stable, and usually throws in extra features besides.
January 27th, 2010 at 1:37 pm
Mr. Redman,
The real bottom line is this:
Apple has been making excellent products for years. They have, without question, been THE most innovative company in the last 10 years. From product development to retail sales they have been on the bleeding edge and have been a game changer. There is no debate there.
More specifically, with regards to the new iPad, which I personally think is a strange name, they have one upped the players in the emerging “tablet” market place. If that means they used iPod or iMac parts or features then I say, “Duh!, of course”. This is called “innovation of scale” - yes, I just made that up
but think economies of scale but in terms of innovation. They would be crazy not leverage the previous developments.
Additionally, I seriously doubt that everyone will buy an iPad, just like I don’t think everyone will buy a Kindle.
Lastly, all products, regardless of cult status, are susceptible to failure. Lets not assume that Apple can hit a home run every time…or can they?
I still love you Dan.
January 27th, 2010 at 1:41 pm
I already knew about this anyway.. Like 4 years ago…
January 27th, 2010 at 1:49 pm
Dan,
You nailed it brother.
So, next month when they release Ipad 2.0 that has a remote starter and is another 2 inches bigger and does the exact same thing as the Iphone, that will be “break through technology”!?!
Whoever buys this is the same person who bought the first 1080P flatscreen for there cable box that is 480.
“A fool and his money”
January 27th, 2010 at 1:53 pm
I feel like these are all moot points. Hasn’t anyone heard of sixth sense? It seems to me that this technology is already obsolete.