The Weekly Insider 7-20-09 to 7-31-09
This is what we found the last two weeks in the world of search engine marketing:
- Should You Geotag Pages For Local SEO?
- Market Forces & SEO
- CAPTCHAs’ Effect on Conversion Rates
- 10 Steps to Advanced Keyword Research
- Page segmentation and link building
- Fly yourself to the moon
- Google Picking Titles Incorrectly?
- The Internet in One Graphic
- Google not liable for defamation in search results, rules high court
- How a Search Engine Might Determine the Relevance of Search Results from Related Queries
- 10 Questions to Evaluate a Social Media ‘Expert’
- Is Twitter ‘Digg’ing Their Own Ditch?
- Twitter Banned From White House
- Don’t let chinese clones beat your business
- Search Engines Evaluating Snippets in SERPS
- What is a Natural Link Growth Profile?
- Microsoft Hopes To Improve Bing With Page Hunt Game
- Should SEOs Prepare For Bing To Take Over Yahoo Search?
- Twitter Highlights Search on New Home Page
- Does Hitwise Read SEO Book?
- Yahoo Search Powered By Microsoft Bing: What SEMs Need To Know
- It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On Search
- How To Handle DMCA Take Downs in Google Webmaster Tools
- Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO
- Does Page Load Time influence SEO?
- I now pronounce you monetized: a YouTube video case study
- Marketing Driven SEO Strategy
- Google Image Search Tests Left Bar Search Options
- Architecture for Commerce with Dr. Pete
- Google’s “Show More Results” Link Goes Contextual
Just like in any piece of writing, social media can be analyzed, criticized and canonized in many different ways. In the typical college undergrad English course, students are taught to analyze a piece of writing by going through the process choosing a selection and expanding outward within that context in order to gain an understanding of the piece in its entirety. Likewise, in social media it is critical to place an emphasis on one area of the field in order to gain a better understanding of the benefits of social media as a whole. But could it be possible to place so much emphasis on building a business marketing strategy that the value of the conversation is diminished? While SM Playbook makes a strong and well thought out plan of attack for a social media campaign, it foregoes the most important aspect of social media; conversation.
