So, last week at SMX Advanced, Matt Cutts mentioned that the nofollow tag no longer works as we once thought it did. He mentioned that the nofollowed links actually flow PageRank.
Well today Matt Cutts made his official statement: http://www.mattcutts.com/blog/pagerank-sculpting/
Summary: Page rank sculpting using the nofollow tag no longer works to our desired effect.
So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
So, before you could take PageRank from other pages and transfer it to you more important pages in hope of getting them to rank higher. (See Below)
Read the rest…
June 17, 2009
SEO
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Tips & tricks to ensure a total fail and to draw my personal ire & ultimate disgust.
Everyone hates banner advertising, right?
Perhaps; but I’m under the growing suspicion that the true disapproval of banner advertising has more to do with the thoughtless development focus and less to do with the success of the advertising medium itself.
There are so many poorly designed banners floating around the Internet and so little time to dismantle them, but I will do my best to outline some very case-in-point examples of creative methodology blunders, faux pas, and things that make my loins stir with delight.
What is the goal of interactive media as a figment of a total marketing mix? Banner placements (in the traditional sense) are most effective as a means of driving search, brand recall, and enhancing reputation. Even after taking advantage of the latest and greatest ad technologies (contextual, behavioral, etc.), click-to-conversions should be considered gravy on top of your mashed potatoes. Other site based metrics, namely branded search and return visitation, should be monitored as the core KPIs.
Here is a sample quantification of a successful banner campaign Read the rest…
June 3, 2009
Media
2 Comments
