Understanding what the “No Follow” tag can do for you
**With recent event unfolding on how pagerank sculpting works with the nofollow tag please refer to Google Finally Makes Up Their Mind About PageRank Sculpting With The No Follow Tag **
Learning to implement “nofollow” tags is fairly easy. Learning how to apply them in the proper way does require some skill. This post was created in order to educate the average webmaster, or website owner, on what “nofollow” tags can do for your site.
The use of “nofollow” tags can serve many different purposes. They can be used to limit the amount of link juice that flows out of a page to external pages of different domains, or they can be used to control where the link juice will flow to within a site and its internal pages.
Today, we’ll talk about the use of “nofollow” tags to control the amount of link juice flowing within a site and its internal pages. To better explain this I came up with an illustration that should help the “not so technical” crowd understand this process.
If you would, please visualize your homepage as a bucket, and the subpages as sub-buckets. See the image below:
Your total search engine authority can be represented by what I’m going to call “SEO Juice”.
Now, imagine that every link you have, in every page of your site, is a hole in the bucket. Once the different Search Engines pour their “SEO Juice” into your homepage bucket, the juice leaks out to your sub-pages, and external pages, through every link you have.
The “nofollow” tags help you plug the holes of different buckets and let most of the juice flow where you want more Search Engine authority. See the image below:
Once you’ve drawn the “nofollow” strategy map for your site, and decide on what pages need more search engine authority, the implementation part is quite simple.
Now that you understand what “nofollow” tags can do for your site, make sure you look into taking advantage of this awesome tool, and take control of where your “SEO Juice” is flowing!
Still confused? Let us help you out! Check out our full list of search engine optimization services.March 3, 2008 10:16 am Design, Media, Paid Search, SEO