Newbie Guide to SEO - Where Do I Start?
So, you just got a job in the SEO (search engine optimization) industry!
First off, I want to say congratulations. Trust me, once you start SEO, you just can’t stop. You might even find yourself working for an internet marketing company like eVisibility!
Now if you are that green to the industry you are probably wondering “Where the hell do I start?” Trust me; we have all felt that way! But don’t worry - I am going to give you a starting point.
(Warning: After you have finished reading this post and book-marking it as great resource you are on your own!)
SEO News Sites
You have to read every day! If you do not like reading, then I recommend you walk over to your boss right now and say “I quit.” It is important to stay updated on what is going on in the industry, because it is always changing. (The Google Gods get bored and like to play with us like puppets. Don’t worry, you get used to it.)
For the latest new in Search Engine Marketing:
- Search Engine Land
- Search Engine Watch
- Search Engine Round Table
- SEO Moz
- Search Engine Journal
For some great tips on Social Media:
If you refuse to read or can multi-task, then try some Podcasts and Videos:
Chat it up. No question is stupid. It is very important to get active in Forums:
Now you may be wondering, “How the hell am I going to keep track of this all?” Lucky for you, there are RSS Readers:
Now that you are up to speed on what is going in the world of search, let’s arm you with some SEO Tools.
First off, download FireFox Internet browser and never open Internet Explorer again.
Then download these plugins:
- SEO for FireFox - Enables you to get site information with a click of a mouse. (I use this every day)
- Google Tool Bar
Spider Test Tool - Great tool that simulates what a search engine spider picks up on your site.
Keyword Research Tool - Very simple and straightforward.
Back Link Checker - Check out what anchor text people are using to link to your site.
Keyword Density - Do you have the right amount of keywords on your site?
Duplicate Content - Don’t let Google Bot find duplicate content on your site.
301 checker - Make sure those redirects are true 301 redirects.
Google Data Centers - Check your rankings from various data centers. They could be different.
Quick Snapshot - Collects a large amount of information
Site Functionality - Find out what people are clicking on!
MSN Lab center tool kit - Way too much to mention, but useful.
PollDaddy - Need a poll on your website?
Site Maps - Great tool for making sitemaps.
Hopefully this points you in the right directions. Good luck, and most importantly remember to have fun. If you stop having fun then change your career. I recommend becoming an accountant. I hear they have all sorts of fun.
For all of you gurus out there, if I missed anything comment below and I will update the list. (Please keep in mind I wanted to make this as simple as possible).November 19, 2007 3:10 pm SEO