This is a step-by-step pictorial on how to use the new Myspace advertising platform, MyAds. I applied the platform to a real-world application rather than a paying customer. The hyper-targeting, as advertised, of this product allows for such specific Myspacer targeting that you don’t have to spend much to get a lot. That’s what is earned when you limit your impression spillage.

Exhibit A:

After login, you are immediately driven into the creation of a campaign. The instructional visuals and traditional Web 2.0 give the site an inviting ease of use.

Exhibit B:

If you select to use the MyAds templates you are cue’d to select your ad size and then choose one amongst any of a number of pre-fabs to work within.

I decided that my campaign would be best suited for a simpled 3 frame animation. 1) Question 2) Answer 3) Click me.

Exhibit C:

Whoops! No animation available when designing. I would have been stuck with a very ambiguous single frame, but instead, I returned to the templates to re-think my creative.

Exhibit D:

The templates appear pretty flat at first glance, so a spicy photo from my own collection was warranted. The option is given to either import locally or pull from an existing Myspace destination. This isn’t a seamless transition as you aren’t given any transfer functionality from your Myspace albums. The best you can do is save locally and then browse-upload to the MyAds platform.

Exhibit E:

After selecting a relatively flattering photo and using the image sizing tools, I was able to adjust my photo and create the image ad on a basic template easily.

Exhibit F:

Enter the Hyper-targeting; MyAds’ key functionality. You are able to pinpoint your target not only geographically, but also by very specific interest. I zealously selected Female, 18-32, located in San Diego.

With an interest in targeting a financially sound and health conscience woman, loving of animals and partying, but also may venture outdoors to view a favorite ‘Family Guy’ episode, my filters were added accordingly. Much to my initial confusion, filters don’t actually filter; they layer. So in reality, my dream of targeting 1 female in San Diego that has all of the aforementioned interests was replaced by the targeting of 37,000 either/or’s.

Exhibit G:

Yay! I’m done, now time to sit and wait for A) Approval B) my next future ex-wife.