This morning I was doing some searching in Google using brand terms and noticed a new link showing up.

A link that said “More results from sample.com »”.

When I clicked on the link it performed a site: search command for the brand term I was searching for on the domain. “site:sample.com keywords you were searching for”

Here is an example when I searched “Search Engine Roundtable“.

I clicked on it and got:

Then I went back to the original search engine result page and noticed the “More results from sample.com »” farther down around result number 6 or 7.

Then I clicked on it:

So, to me this looks like a new feature Google is rolling out. It is very similar to the recently launched Google Tests Additional Sitewide Searchbox Within SERPs.

Why is Google doing this?

Google always is striving to improve the search experience and results, so people will come back time and time again. Offering a keyword search, within the SERPS, for sites in Google’s index is an effort to keep people on Google longer. Increasing their time on site should allow them to make more money with Adwords ads. Although currently you do not get Adwords ads when you perform a site: search, but that may come in the near future. It really is a brilliant move because from a UI standpoint it offers site search for sites that do not have a decent search function within themselves. And from a business standpoint they could increase their ad revenues by keeping people on their site longer and serving ads.