Deep Thoughts by Dan ‘Jack Handey’ Redman - New Ad Engagement Optimization & Delivery
There are new tools and platforms springing up everyday featuring “REVOLUTIONARY” ways to optimize ad placements both for the publisher and advertiser, specifically giving the ability to track engagement time with an ad.
Great, we can now waste time optimizing nothing from nothing. I could be wrong, but it doesn’t sound like tools analyzing ad engagement time can be truly revolutionary; maybe a helpful reporting plugin at best. Rather than continuing to sort out the few remaining suckers and shove non-engaging ads down the throats of social networkers as if we are the patron saints of all that is right in the world, we need to re-think the marketing roles that we’ve carried since the birth of Christ and start involving savvy users in the game.
Imagine a world where the end user has their own ad controls.
What do you think?
May 12th, 2009 at 3:34 pm
Great thought provoking post.
I think about the future of advertising as well. People see/hear/read hundreds of ads per day. This huge volume means that most are irrelevant to them or their current situation.
But what about the Ads they need or want to see? How can these be effectively delivered and not constitute “noise” ? Contextual advertising still feels primitive.
With the rapid adaptation of smart phones these questions and issues will likely become even more relevant.
I wonder in a bit Sci-Fi-ish way if the day will come and people will hire their own advertising company whose job it will be to show them only relevant ads throughout the course of their day.
As eVisibility is recognized as a leader in the industry I’m curious as to what your company’s opinion of the industry is 20-50 years out.