Social Media provides the means to attract the strongest brand ambassadors who have the greatest opportunity to influence the buying decisions of others. Today’s Web 2.0 branding campaigns typically fall short of their potential without substantial social media distribution.

Other than branding, the question remains for marketers, How can Social Media clicks be turned into conversions?
The gap between branding and long-tailed direct response media can be bridged with these 4 keys:

1. In order to drive traffic, a viral interaction must be implemented. This sounds easier said than done, but not everyone has the ability to attract the interest of 250,000 candid social-surfers. Viral-ability is achieved when you can engage your target enough to make them an ambassador of your brand.
2. Tracking, tracking, and more tracking. If you can’t decipher your analytics well enough to figure out where, how, and when you are driving traffic, then you might as well flush your budget down the toilet.
3. Cross-promotion will plant the seeds of sales intent when the consumer moves from the researching or novel interest stage to purchasing intent.
4. Continue to serve ads to your clients and prospects even after they buy or die. Several things will happen if you keep your message handy once you have created a click from social media. First, you will continue to generate leads months after your campaign has ended; and secondly, you will receive referrals from those who do buy from you (leave them with a good taste in their mouth).

Very few companies can offer you potential sales projections on a social media campaign. Ask your Internet marketing agency those tough questions. They will probably scramble for an answer. I wouldn’t blame them; social media advertising is still emerging. Other than my own, most agencies may even be dumbfounded if asked what their solution is for reaching blog happy demographics.

Contact eVisibility today to find out more about how social media advertising can become and effective means to drive traffic and increase branding for your business.

In a marketing climate that sees emerging or a re-popularizing of old school methodology, behavioral targeting is ALL the current rage.

Ad buzz appears to emanate from new research at Google, taking yet another step towards interstellar domination. Take notes if you are launching an advertising company with an emerging technology.

Relatively quietly, Google announced that they were increasing their ad targeting functionality to include some slightly more behavioral elements. It won’t be long before they add tsotchke’s and direct mailing to their slew of marketing products (just kidding…for now). Susan Wojcicki, Google vice president of product management for advertising, states “Google has been testing for several weeks a new advertising feature that delivers ads based not simply based on a specific search term, but also on the immediately previous search.” Google claims its ad targeting remains rooted in search activity rather than trying to deduce relationships from other sorts of sensitive, and personal, user information. Call them what you want, Google has a knack for sensing heat on marketing execs.

Very interesting statistics are being revisited by online marketing agencies that are reaching to capture greater portions of marketing budget. In 2005, an automotive category test was launched on behavioral that ran from July 21 through August 25. The click-through was 64% lower for targeted impressions, though the campaign achieved a 323 percent increase in conversion rate per 1,000 impressions. Those are startling figures for any big ticket e-Comm or service company looking to enhance the bottom line; and there are plenty of case studies to support an average conversion increase of well over 100%.

Click cost can entirely double or even triple, as you might expect, for the additional impressions served.

How behavioral targeting works, on a more traditional online ad serving basis, is that cookies are placed once a click is received on the accompanying landing page. Whether bounce or conversion, the visitor will be impressed upon the ads of the host as they additionally search within relative categories. Not every site is participatory, but many are. Companies with longer or more seasonal sales cycles will find this product extremely helpful to keep the bug in consumers’ ears until they are prepared to make a purchase.

There is a wonderful new player in the realm of banner advertising, “Flanners.” Flanners stands for fully transactional banners. The term comes from Fhlame, a digital ad agency out of London, and their product is aptly called Tailgate. Flanners allow advertisers to encase the entire purchase or lead generation process within a banner ad.

The idea is to further capitalize on the coveted impulse buy by allowing transactions within the banner ad and without leaving the page at all. The entire checkout process is held within the banner ad!

The checkout process seems very smooth and easy. This is very important in order to retain conversions, and I feel that keeping the purchase and checkout process clean and easy will be the biggest contributing factor of success.

This new product will breath new life into banner advertising; there is no other product like it out there. And currently Fhalme is currently working at securing a round of venture capital funding that would allow it further develop Tailgate. This could very well be THE banner advertising technology of tomorrow!

We are pushing forward to grow and become an industry-leading marketing agency. Organic Search Engine Optimization and Cost-Per-Click Management is our bread and butter and always will be, but now we offer full service media buying and integration. All clients will be offered discounted, menu-style pricing; tailored to various demographic and budgetary needs and standards.

With 11 years in the business and over 80 active local and national clients, we are well seasoned in handling both large and small search engine optimization projects, as well as website development projects. We’ve proven ourselves, and now add additional service offerings to compliment our core competencies.

The clients have spoken; they would like seamless marketing integration and flexibility. The pieces are now in place with key personnel joining the team.

We have readily accessible advertising space in Radio, TV, Direct Mail, Print, Internet (display, Email, CPC, etc.), Mobile, and other alternative touch points sold in integrated packages or a-la-carte. ‘The Marketing Specials Update’ will be a bi-weekly news blast delivered to all subscribed contacts offering the latest and greatest advertising offers from eVisibility. These offers are made available, in part, from affiliations with nationally recognized advertising agencies.

Media offers and services can be found on our site at http://www.evisibility.com/media.html.