Google Press Conference Event One “You Won’t Want to Miss.”

Google press release to launch on Wednesday

Google is on the brink of announcing one of its biggest advancements in recent years. Trouble is, no one seems to know just what that advancement is.  Speculation has centered around Google’s search algorithm, with some suggesting that the way we search may be changed forever. However, Google has kept its cards very close to its, no doubt, diamond-encrusted chest and has so far been able to keep its big news under wraps.

Search engine optimization, as an entity, is forever evolving. Those smart, athletic, and physically attractive folks who work in the SEO industry recognize that any news from Google is worth paying attention to–after all, Google is essentially their office, employer, and god.  And this news, Google claims, is big.

However, it’s more likely that the announcement - which as been touted by Google as “an event you won’t want to miss”- will be a disappointment and more of a technical tweak than process overhaul. Still, there is enough of a buzz around those involved in the world of search engine optimization to suggest that the news will be worthy of note.  Whether it will have an effect on the structure of internet marketing companies is another question.

Time to speculate then, I think you’ll agree.

Google's new "doodle" a clue on press release details?

Google's new "doodle" a clue on press release details?

Well, there are a few clues as to what Google’s big announcement might be.  First is their latest “doodle” that was released today and features an array of different colored balloons that fly across the screen when you tease them with your cursor.  Some have theorized that this is to with the transmission of the first ever TV tube picture, which occurred on September 7–in 1927.  Another clue might center on the location of the press release–San Francisco’s art museum.  Art, balloons…What does it all mean?

We’ll find out tomorrow, and so will you by keeping track of our live blog.

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Sphinn It Plugin for Wordpress

Last week Danny Sullivan and his team over at Search Engine Land launched Sphinn. Sphinn is basically the new “Digg” style social media site for the search engine and internet marketing community. For a longtime the Digg community has shot down and shunned any type of submissions regarding SEO. Well ha Digg community, us SEO’s have our own Digg now, and I have to say it is much better!

Shortly after the launch of Sphinn, SquareOak made a great post on how to add Sphinn bookmarking to the “Share This” WordPress plug-in. Now, “Share This” is a great plug-in, but I prefer to promote a targeted social booking marking button directly on my posts. Why? It is targeted to your audience you are writing for, people can see right away how popular the post is, and if they like it all they have to do is hit the button and BAM another vote!

Now if you write about search engine or internet marketing wouldn’t it be nice (a song comes into my mind) to have your own Digg style “Sphinn It” button on every post ?

The answer of course is YES and I am proud to announce the “Sphinn It” Button WordPress Plugin! Thanks goes out to the programmer, Luc Ibata, from eVisibility who worked on this feverishly. I think that this will be a very useful tool for bloggers everywhere.

Sphinn Plugin Installation for WordPress:

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To install Sphinn plugin follow the specific instructions provided by Luc Ibata.

Remember: BACKUP - just in case.

This version of Sphinn plugin Works with WordPress Version: 1.5 and WordPress Version: 2.0

You can download the plugin here, http://www.evisibility.com/upandown/sphinn_it.rar

1. Upload the plugin to the wp-content/plugins folder in your WordPress directory online.

2. Activate the Plugin:

3. Access the Plugin Panel in your Admin Panel

4. Scroll down through the list of Plugins to find the newly installed Plugin (if not visible, start from the beginning to check to see if you followed the instructions properly and uploaded the file correctly).

5. Click on the Activate link “Sphinn It” to turn the Plugin on.

I will work on other versions, for example the one which shows Sphinn after each post instead of at the top.

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