When eVisibility hits the conference circuit; we do so in style. For Daniel Redman’s appearance at the MIMA Summit discussing the new and next of display media, we created a very special wearable promise ring to the world of Behavior based marketing.

Let’s face it; Behavioral targeting is a very polarizing tactic. The lovers are marketers on the edge of tech, seeking out a high level of audience segmentation and education. The haters feel violated and that their security is being breeched. To the tune of, 60 percent of U.S. adults not wanting to be shown ads based on their interests (Brandweek).

The future of BT is a giant question mark! If the Feds have their hand in the cookie jar (so to speak) we could all be in for a bumpy ride. If self-regulation becomes the permanent modus operandi for the internet marketing world, it’s on like Donkey Kong. For the time being, it’s time to have a laugh at our benefit. We all know its anonymous spying, we just like to call it by another name.

Whether you are a lover or a hater, you certainly will get a kick out of our newest fashion statement. We will be handing our new t-shirts out at the MIMA Summit Monday, October 5, 2009! We will also be making them available to purchase on our website in the next few weeks. Stay Tuned!

If you are interested in finding out how behavioral retargeting can be an outstanding complimentary marketing piece for you please visit our site, read more about it, and contact us.