Behavioral Retargeting

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What is Behavioral Retargeting? What can it do for your marketing efforts? Find out how we can help you with your behavior based marketing!

Media Retargeting Steps and Information:

All Retargeting campaigns include:

• 1-2 week prospect ramp-up
• Monthly Banner Impressions, clicks and conversions
• Full Reporting

Typical CTR rates for a Retargeting campaign are between .16% and .6%

Typical conversion rates have ranged on previous campaigns from 3%-25%

How it works:

1. A single line of code is added to your website page(s). Prospects receive a non-invasive anonymous cookie containing no personal or identifiable information and no spyware or adware whatsoever.

A. At the same time, custom banner ads are created for the retargeting campaign which are then approved by client. These can be customized to distribute a specific message encouraging visitors to return to the site.

2. When a visitor comes to your site via organic or paid search, tv, print or direct traffic, they may convert or they may leave without converting into a lead or sale. Each prospect is uniquely identified allowing us to serve targeted ads to those prospects who did not convert while they visit thousands of websites across the Internet.

They visit your site…

3. Retargeting ads are then delivered to those prospects across the Internet’s largest retargeting network. You can also restrict your placement to specific types of branded content sites if you wish.

After they’ve visited your site and continue in their browsing, they see this!

4. Prospect returns to website after seeing ads up to 7 times across various websites!

A. Tracking can be seen through your specific analytics program.

5. You build brand awareness and increase conversion rates!

**The volume of traffic generated through retargeting campaigns depends on the amount of traffic your website currently receives. These are genuinely high quality visitors since they have already shown an interest in your site, brand or products. Currently, there is no traffic source that converts higher than Behavioral Retargeting. This is the most intuitive and cutting edge display platform and the conversion numbers have proven themselves time and time again with our clients. We encourage you to take advantage of the technology and this incremental increase in revenues for your site!

If you don’t already have display creative, a set of banners will need to be built for your campaign. A successful retargeting campaign relies on banners that perform well. Pricing for banner creation is not included. For an additional fee, let eVisibility’s award winning creative design team build banners that, coupled with cutting edge technology, outperform any display advertising product available on-line.